The 10 Best CRM Examples and Their Use Cases in 2025
The truth is that a CRM features a wide range of tools that can help you nurture client and customer relationships and, at the same time, increase sales and grow business. When you’re thinking about an example of a CRM, you’ll need to ask some questions to determine if a CRM system is good for you or not. You’ll need to know if it can simplify sales processes, collect and analyze data, support marketing strategies, and automate workflows, among many others.
If you ask what examples of CRM systems are, we can say that there are many examples of CRM. Depending on your needs, a CRM type may be better than others. In this article, you’ll get to know good CRM examples.
3 Benefits of Using CRM Software
No matter if you have a small or large business, company, or enterprise, you can be sure that it will benefit from using CRM software. Even though using CRM software has many advantages, here are the most important ones:
#1: Improve Customer Relationships
The main reason why businesses decide to start using a CRM tool is to improve their relationship with customers. It starts with knowing them better and improving communication and interaction. When a company knows more about its customers, it can deliver a more personalized experience, which is greatly appreciated by customers. As you can easily understand, this increases customer loyalty and retention.
#2: Improve Team’s Efficiency
Another main reason why companies of all sizes decide to use CRM software is that they understand they need to keep their processes and workflows running smoothly at all times. However, it’s not easy to have all departments aligned. And this is how a CRM can help. By determining and assigning different tasks to different departments, and when everyone knows what should be done and how to do it, everything will run smoothly, improving the efficiency of all teams and the overall company.
#3: Better Communication
Communication is key in any company, no matter its industry or size. However, as you can easily understand, the bigger the company, the more difficult it can be to maintain good communication. This is why you need CRM software that helps you centralize all the information about your customers and that everyone inside your company can access.
What Are CRM Software Examples?
With so many different CRM tools available on the market, it may be difficult to find the right one for your business or company. This is why it’s important to take a closer look at different examples of CRM software to ensure that you get the right one for you.
Just to give you an idea, here are eight CRM examples you should keep in mind:
- Keeping track of customer behavior
- Capturing feedback automatically
- Making decisions based on data
- Personalizing the customer experience as much as possible
- Automating the relationship with your customers
- Omnichannel service
- Providing a good, active presence on different social media channels
- Automating your marketing strategies
The reality is that there are multiple ways to engage with your customers, and each CRM system offers a different approach. Let’s take a closer look at the different CRM system examples and see what each one does.
10 Best Examples of CRM Software
#1: Flowlu
Flowlu is an all-in-one business management CRM designed to help teams collaborate, automate tasks, and manage customer relationships efficiently. Unlike traditional CRMs that focus solely on customer interactions, Flowlu integrates project management, invoicing, sales tracking, and task automation—all in a single platform.
Key Features & Use Cases
- Customer Relationship Management: Store and track all customer interactions, ensuring teams always have up-to-date information.
- Project & Task Management: Assign tasks, track progress, and set deadlines to keep teams organized.
- Sales & Pipeline Management: Visualize deals in a structured pipeline, track progress, and automate follow-ups.
- Invoicing & Finance Tracking: Create invoices, track payments, and manage finances seamlessly.
- Automation & Workflows: Reduce manual work by automating repetitive processes like lead nurturing and follow-ups.
Flowlu is perfect for businesses that want more than just a CRM. If you need a complete business management tool that handles customer relationships while also streamlining operations, Flowlu is an excellent choice.
- Free trial: 14 days
- Free plan: Yes
- Starting price: $39/month per a team of 8 users
#2: Zendesk
When you’re looking for examples of CRM tools, you’ll most certainly come across Zendesk. Built with customer relationships in mind, Zendesk is one of the best CRM tools to help you deliver support to your customers and clients. You can expect to find a chat feature, a ticketing system, a knowledge base, and other tools that help you build strong, long-lasting relationships with your customers.
One of the best examples of CRM applications we can show using Zendesk is its help desk system. Simply put, having such a system allows users not only to track but also to manage and resolve different customer requests easily. In addition to collecting customer feedback and satisfaction ratings, this solution is also beneficial for your teams. After all, all the information is centralized in one place and can be used to personalize responses to customers, improving their overall experience with your company.
Zendesk is one of the best CRM applications for enterprises, small businesses, and startups looking to enhance their customer support with an efficient help desk system.
- Free trial: 14 days
- Free plan: No
- Starting price: $19/month per a user
#3: Salesforce
Based in the cloud, Salesforce is probably one of the most popular CRM platforms on the market. Generally speaking, Salesforce includes a wide range of features that allow users to manage sales processes, workflows, interactions, and customer data. Additionally, users can manage customer support, benefit from marketing automation, and handle contact and sales pipeline management—all from one place.
When you’re looking for the best CRM examples to help you interpret all the data you collect, Salesforce is for you. As you probably already know, you can use data to gain insights into customer preferences, trends, and behaviors. This helps you understand your customers better, serve them more effectively, and improve their overall experience.
Salesforce is one of the many great CRMs that show how you can handle complex sales processes, from mid-sized businesses to enterprises.
- Free trial 30 days
- Free plan: No
- Starting price: $25/month per a user
#4: Pipedrive
When you’re searching for a CRM to help with sales, you should consider Pipedrive. This cloud-based CRM software is easily accessible by all your teams, especially those working remotely. It offers a set of tools, including activity tracking, email integration, sales features, and customizable pipelines.
Pipedrive is one of the best sales CRMs, thanks to its visual representation of the entire sales process. This makes it easier to identify missed opportunities along the way. Additionally, you can customize your pipelines to suit your specific needs.
Pipedrive is a great CRM for sales teams and small to medium-sized businesses looking for a simple and visually driven tool.
- Free trial: 14 days
- Free plan:No
- Starting price: $14.90/month per a user
#5: HubSpot
When you’re wondering about examples of CRMs, most people will immediately think of HubSpot. After all, it’s been one of the most popular CRMs with marketing tools on the market for many years.
With a lot of features available and a huge number of integrations, users can manage every part of their company—from customers to sales, processes, marketing, and everything in between. However, if you want to see CRM software in action, you need to look at the HubSpot suite and how different departments use it to interact with each other and improve the overall customer experience. Each department can focus on its specific tasks, which are always connected to those of other departments.
HubSpot is considered a full-featured software solution that can be used by businesses of all sizes and industries.
- Free trial: No
- Free plan: Yes
- Starting price: $20/month per a user
#6: Google Sheets
As with any product or service from Google, you can expect simplicity and intuitiveness from Google Sheets, which is mostly free.
Simply put, and as you can tell by its name, Google Sheets is a web-based spreadsheet editor. Its main goal is to enable real-time collaboration and sharing. With this tool, you can easily create presentations, spreadsheets, or simple documents directly in the browser and save them on your Google Drive. As you can see, this is one of the best examples of CRM technology.
A user can put Google Sheets to work to keep track of customer relationships. For example, you can create a spreadsheet with all your customers and the data you have about each one. This can include their names, contact information, previous interactions with your business, communications, and other important details.
Google Sheets is one of the best CRM examples for SaaS businesses, solopreneurs, and freelancers looking for a simple solution.
- Free trial: No
- Free plan: Yes
- Starting price: Free
#7: BIGContacts
BIGContacts is a simple yet powerful CRM designed for businesses that prioritize contact management and personalized communication. It offers an easy-to-use interface for managing relationships, tracking interactions, and automating follow-ups.
One of the best things about BIGContacts is its seamless contact import feature. If you already have spreadsheets with customer data, you can quickly bring them into the system and start organizing them more efficiently. The platform also allows users to set reminders, track conversations, and schedule follow-ups, ensuring that no lead or client slips through the cracks.
BIGContacts also integrates email tracking and automation, making it easy to engage with prospects and customers at the right time. This CRM simplifies client communication and helps businesses stay organized.
- Free trial: 15 days
- Free plan:No
- Starting price: $5/month per a user
#8: ActiveCampaign
If you’re looking to grow your business using email, then ActiveCampaign might be a good option for you. With it, you can easily streamline your sales and marketing efforts using personalized messages and multiple campaigns. One of the best things about ActiveCampaign is that it also leverages AI to provide better results in most cases.
With this tool, you can contact each lead directly, and with analytics and reporting, you get a clear view of performance to develop the best marketing solutions. This could include delivering high-quality content to increase engagement, arranging deals your customers may find interesting, or other strategies, all based on automated emails.
ActiveCampaign is a good CRM software example that can be used by businesses and companies of all sizes, as well as by freelancers.
- Free trial:14 days
- Free plan: No
- Starting price: $29/month per a user
#9: Microsoft Dynamics
If you’re wondering about a CRM system example, Microsoft Dynamics is one of them. This CRM covers a wide range of areas, from sales and marketing to finance, operations, and even customer service.
Many businesses and companies use Microsoft Dynamics to help automate processes, track customer data, and manage interactions. However, its strongest use case is in customer relationship management.
Microsoft Dynamics is an example of a CRM system tailored for larger companies and businesses looking for a complete CRM solution.
- Free trial: 30 days
- Free plan: No
- Starting price: $65/month per a user
#10: Freshworks
Freshworks is a cloud-based CRM that helps businesses manage customer interactions, marketing strategies, projects, and tasks—all from one place.
When discussing CRM examples, one of the best use cases for Freshworks is sales management.
By monitoring sales activity, this CRM gives you a clear view of your goals—whether you're on track to meet them, exceed them, or still far from attaining them. To gain this insight, you can use various tools such as dashboards, a chronological timeline view, and email metrics.
Freshworks is a tool designed to manage sales activities for companies and enterprises.
- Free trial: 21 days
- Free plan: Yes
- Starting price: $15/month per a user
Bottom Line
In this article, we covered what a CRM is, its key benefits, and how it can be used effectively for sales and marketing. We also explored real-life CRM examples and different types of customer management software to help you find the right fit for your needs.
At the end of the day, growing a business isn’t just about numbers—it’s about building strong relationships. A CRM helps you personalize customer interactions, streamline communication, and ensure every client gets the attention they deserve. By using the right CRM, you can create a seamless experience that keeps customers engaged and coming back.
There are many different CRM tools on the market. We reviewed some of them above, such as Flowlu, Freshworks, HubSpot, Pipedrive, and others. But there are many more. Ultimately, these tools help companies and businesses manage their departments more efficiently and improve marketing efforts.
We don’t have to tell you how important it is to improve the relationship you have with your customers. You can do this by using a CRM system that enables you to learn more about each customer and personalize their experience through sales and marketing automation.
Yes, there are four main types of CRMs available on the market: operational CRMs, analytical CRMs, collaborative CRMs, and strategic CRMs. Depending on your needs, one type may be better suited for you than the others.
