How to Get Customers For a Cleaning Business
It doesn’t really matter if you’re a newbie in the cleaning business or have lots of experience, because finding new clients is a stumbling block for all businesses. It can be obvious that everyone wants to hire a good cleaning company, but sometimes it's hard for customers and vendors to match.
Most business owners don’t really want to spend their time and money on marketing, especially on advanced and expensive campaigns. Anyway, if you want to succeed, you simply can’t avoid some main points for finding new customers.
If your current question is how to market your business, we have a few steps that you should follow.
Find Your Target Audience
Before you even start selling services, you need to know more about your potential audience and what needs to be considered. You need to know what types of work your clients need, how long it will take, and how much they can pay you, among many other things to consider. You can conduct research on your own, but you can also segment your current leads and clients with CRM software.
Simply put, a CRM system allows you to capture, store, organize, and manage all your customers' data, so you can easily segment them to increase your profit in the future.
Just to give you an idea, all successful businesses, big and small, are already using CRM systems. In fact, for some companies, these systems have become the backbone of the entire business.
With Flowlu, you can easily start by getting new targeted leads for your cleaning business. You can then nurture them by sending regular emails, something that you can do inside the platform. Besides, you may even automate these emails and follow-ups.
Gathering information about your current and potential customers is really important, especially before starting marketing campaigns. You may ask them not only for their contact details but also their interests, demographics, and anything else you want. Within Flowlu, you'll also be able to see all the communication between a customer and your business as well as the customer's purchase history. This will help you create better, more targeted, and personalized campaigns.
Now that you have defined your target audience, it's time to prepare your marketing campaigns.
The Best Ways To Find Clients for Your Cleaning Services
One of the best things about marketing or promoting your cleaning business is that you don't have just one way to do it; you have plenty of them. Depending on what you are looking for, your personal preferences, and even the type of services you offer, some ways may be better than others.
Here are a few effective marketing strategies to promote your cleaning business:
Distribute Flyers
One of the ways you can market your cleaning business is by distributing flyers. However, randomly distributing shouldn't lead you anywhere. Instead, you should focus on the right places.
For example, if you're selling cleaning services to individuals, you may want to distribute flyers in the local supermarkets or community centers. On the other hand, if you're offering cleaning services for businesses, you should distribute your flyers near locations you can easily access.
One of the things you can do is keep track of your expenses and results in Flowlu. This will allow you to determine how successful this campaign was and if you should continue targeting the same locations or not.
Use Social Media
There are barely any people left who don’t use social media platforms. No matter if it's Facebook, Twitter, Instagram, or any other, Flowlu may help you determine where you can find your target audience. This way, you can then run some paid ads, for example. As always, you should keep track of your campaign on Flowlu.
Try to keep your content and offers short and meaningful. Barely anyone has enough time to explore longreads, while short and useful messages will help potential leads understand how your business can help cover their needs.
Create A Refer-A-Friend Program
Businesses are becoming more and more customer-centered. So, considering the amount of time and money dedicated exclusively to this, you may expect that your customers' loyalty will increase. This means that when they need an occasional cleaning service, they won't even look for a different company; they'll immediately contact you.
One of the ways that you can make sure that your customers' loyalty increases is by continuing to nurture them. You can send regular emails, for example, about the new services you are providing or any special discounts just for older customers, or you may even start a refer-a-friend program where you can reward customers who send others your way. This is a win-win deal for everyone involved.
Use Digital Marketing
Don’t forget about digital marketing, because it’s still a powerful tool to promote yourself, even if your business is a local one. You have many options to pay for your ads, such as Google AdWords, Facebook Ads, and Yelp, just to mention a few.
But if you consider choosing digital marketing, you should build at least a simple website for your company so your leads can easily reach out to you and learn more about the services you provide.
Stand Out From The Crowd
In some areas, the cleaning business is overcrowded with small companies and many of them are offering their services for a low price, but with a low quality as well. It’s really hard to stand out since all companies offer the same services, but we truly believe that each business has its own unique offers or benefits, so you can use them to stand out.
Show That You're Honest, Reliable, And Efficient
Even though you can (and should) always show that you're honest, reliable, and efficient, you need to emphasize it. This is even more important if your cleaning business is designed for cleaning homes. After all, you'll be working on other people's personal spaces.
The better the job you do, the more customers you'll get. Remember that trust is something that is built over time, but it's important to start building it right from the start. This means that if you just started a new service with a customer, you should never run late, forget a product, or do anything else. Nothing should stop you from doing a great job.
Quick Summary
As you can see, you have many different ways to market your cleaning business and get more customers. You can use just one or more of the strategies that we mentioned above. However, it's important that you keep track of each one within Flowlu. After all, this will allow you to know the ones that are working, the ones that aren't, and what you can do to make them better.
There are many effective ways to get customers for a cleaning business. Some of the most popular methods include: word-of-mouth, online marketing, networking, direct mails.
Your website is your online storefront, so it's important to make sure it's well-designed and informative. Here are some tips for creating a successful cleaning business website: keep it simmple, highlight your services, use photos and videos, get as many reviews as you can.
- Ask for reviews: After each cleaning, ask your customers to leave a review on your website, Google, or other review sites.
- Offer incentives: You can offer incentives to your customers for leaving reviews, such as a discount on their next cleaning or a free gift.
- Respond to reviews: Respond to all reviews, both positive and negative. This shows that you value your customers' feedback and that you're committed to providing excellent service.
There are a few common mistakes that cleaning businesses make when trying to get customers. These include:
- Not having a clear target market: It's important to know who your target market is before you start marketing your business. Who are you trying to reach? What are their needs and wants?
- Not having a strong online presence: In today's digital age, it's essential to have a strong online presence. This includes having a well-designed website and being active on social media.
- Not offering enough value: If you want to attract and retain customers, you need to offer them value. This means providing excellent service at a competitive price.
- Not following up with leads: When you get a lead, it's important to follow up promptly. This shows that you're interested in their business and that you're serious about providing excellent service.
