What Is CRM In The Music Industry?

Paul Burke

Senior Writer

July 16, 2023

8 min read

The music industry is extremely large and is filled with complexities for those ones who are looking to earn a professional living. However, the truth is that even the ones who are already in the music industry don't realize how important customer service is. In fact, they don't even call their consumers customers. Instead, they are fans. But no matter what you call them, either fans or customers, you are still in the customer service industry.

The sooner you realize and understand this, the closer you will be to achieving the success you want. To do this successfully, you will want to use a customer relationship management (CRM) system like Flowlu.

What Is A CRM System?

Even though CRM systems are usually defined as a tool related that companies can use, you can use one as a music professional.

Simply put, a CRM system is a tool that collects data and interacts with your customers (or fans), and it allows you to get to know your customers better and provide them with a better experience. But this is only the tip of the iceberg. They can do a lot more for your business.

What Is A CRM In The Music Industry?

If you noticed, we have been talking about CRM systems in a generic way. After all, CRM systems can and should be used by all businesses. But what about CRM systems in the music industry?

If you think about the main goal of a CRM system, it's all about managing and keeping track of your entire relationship with your customer. A CRM system like Flowlu records all of the information that is important to your business. Every time your publishing company or label interacts with a customer, you'll get to know more about this specific customer. This means that you can keep all your information organized in just one place. So, anytime you need to make an important decision, you can easily and quickly access the information you need.

4 Main Benefits Of Using A CRM In The Music Industry

Organized Information and Customer Insights

One of the main advantages of using a CRM system like Flowlu is the high degree of organization that it delivers. No matter if you're collecting the most basic customer information or more pertinent information like the customer's interests, hobbies, or anything else you want, Flowlu also stores it organized. You can even create separate lists according to the information that you collect from your customers and how you think about using it.

Porsonalized Communication

Being in touch with your customers or donators is very important, especially if your music career is just starting. You want to make sure that you nurture your fans so they can help you evolve as well.

This means that you need to find a good way to stay in touch with them. With Flowlu, you have everything you need to do this successfully. No matter if you are looking to connect with your customers by e-mail or by phone, this is possible using our CRM system. Inside the platform, you can find an email inbox where you can exchange emails and even automate them. In case you prefer, you can also integrate your own telephony provider with Flowlu.

The best part of using a CRM system like Flowlu for communication is that you don't need an external service (which could be costly) but you can always access all the communication that was made between your business and each one of your customers. Not only are all your emails stored within Flowlu, but your phone calls are also recorded.

Whenever you want to send an email to a list of customers, you can easily use one of the many templates available in Flowlu and customize it according to what you want. With just a couple of clicks, you have everything set to send a powerful email to your customers.

Financial Information is Always at Hand

Musicians don't usually like to deal with finances. However, if you are looking to become a professional musician, you need to find a way to keep track of your money. The easiest way to do this is by using Flowlu.

When you are using our CRM system, you can see all your financial data as well as all your invoices. Since all the data is displayed using graphs and charts, it will be extremely easy to identify and eliminate bottlenecks.

Targeted Marketing Campaigns

As a musician, you want to make sure that everyone listens to your songs. So, it's important to get more and more customers (or fans, if you prefer). You can do this using marketing campaigns. No matter if you are looking at social media marketing campaigns or doing any other type of marketing campaign, you want to keep track of the results.

The truth is that you can't waste a cent. So, when you keep track of your marketing campaigns, you will know the ones that are working and the ones that aren't. But more than this, you can discover what's missing or lacking in the campaigns that aren't delivering the results you want.

As you can easily understand, a CRM system like Flowlu can be very helpful. Not only to keep track of all your marketing campaigns, but you also have a far better knowledge about your customers. This means that you will be able to create better-targeted campaigns that will certainly deliver better results.

Conclusion

The music industry is always changing and as a professional musician, you need to change with it. Long are the days when labels or publishing companies didn't care about customer relationships. More and more companies are now trying to get to know their audience better and establish direct contact with them.

The truth is that this is a global phenomenon. All industries are going through the same and the music industry is no exception. So, this leaves you with a choice: you can either be one of the first to catch the train, or you may be one of the last ones who miss it.

When you're using a CRM system like Flowlu, you won't only be able to establish good, valuable relationships with your customers (or fans). You will also be able to actually be in charge of your overall business. You'll be putting an end to using a wide variety of tools when you can have all of them combined in just one - Flowlu. After all, our CRM system is all that you need to make your music business prosper.