What is CRM in the Steel Industry?

Paul Burke

Senior Writer

May 31, 2023

10 min read

The Importance of Customer Satisfaction in the Steel Industry

In today's competitive market, customer satisfaction is more important than ever. This is especially true for the steel industry, where customers have a wide range of choices. To handle communication and sales management at once, there are multiple CRM systems on the e-market.

What is a CRM System?

A CRM system is a software that helps companies manage communication with clients or prospects. CRM systems typically track customer interactions, such as sales leads, customer support inquiries, and product reviews. They can also be used to manage sales pipelines, track customer satisfaction, and identify opportunities for improvement.

Benefits of Using a CRM System in the Steel Industry

There are many pros of using a CRM system in the steel industry. Some of the most important benefits include:

• Boosted client communication: with a CRM system, you can easily ensure that customers will receive your services at the right time with all the personal information considered.
• Increased sales performance: CRM software can streamline your sales pipelines, which you can build on your own to ensure that this stage is making you closer to the successfully closed deal.
• Overall productivity: with such a software, you observe multiple metrics and get more deep insight to analyze the performance of your sales team. Also, with such software, you can track and delegate tasks to your manager wisely.

How to Choose the Right CRM System for Your Steel Business

When picking a CRM system for your steel business, there are a few factors you should consider. These factors include:

• Your business size: CRM systems come in a variety of features, so it's important to choose one that's right for your business. If you're a small business, you may not need all the features of a large enterprise CRM system.
• Your budget: CRM systems can range in price from a few hundred dollars to several thousand dollars. It's important to choose a system that fits your budget.
• Your industry: Some CRM systems are better suited for certain industries than others. You can find a CRM which suits your industry or pick the one which suits you best relying just on features.
• Your team's needs: CRM systems can be complex, so it's important to choose one that's easy for your team to use. You should also make sure that the system has the features that your team needs to do their jobs effectively.
• The system's flexibility: CRM systems should be flexible enough to adapt to your business's needs. If your business is growing, you'll need a system that can grow with you.

Among all the features, there are some essential ones, whihc can bring the most benefits to the seel industry. Such benefits include:

Centralized Information of All Contacts

The main benefit of using a CRM system like Flowlu is that you can have an end-to-end overview of all CRM accounts and contacts. Since you will have all your information gathered in just one place, it will be easier for your employees to access it.

When collecting information from your clients and prospects, you can define exactly what you want to get from them. Besides the traditional contact details, you can add any custom values by using custom fields and lists. This will allow you to get to know more about your target audience. So, when your marketing team accesses Flowlu, they will get a better perspective about the recipients of their messages.

Insights Into Customer Engagement

Steel companies need to be customer-centered. They need to focus their attention more and more on customers. Just like in any other industry, customers are more demanding than ever. They don't want to be seen as just one number; they want to be seen as someone important to your business. They need to relate to your business before they make a purchase from you. This is why customer engagement is so important. With Flowlu, customer engagement is made easy. In our platform, you can easily see all the communication between a particular customer and your business, not to mention all the information regarding this customer.

Overview Of Projects, Direct Orders, And Quotations

As a steel company business owner, you want to make sure that you are on top of all your projects. With Flowlu, you can know, at each step of the way, how a project is doing. You won't only be able to have all your project data linked between the different participants, but you'll also be able to set key project events, timelines and schedules, budgets, team workload, estimates, and even files. You may even visualize each task's progress as well as the team workload on a Kanban board.

One of the main advantages of using a CRM system in the steel industry is that you'll be able to reduce manual work. We don't have to tell you about the number of hours your employees spend on repetitive tasks that need to be done at a specific time, over and over again. With our CRM system, you can easily set automation rules to run your operations smoothly.

But Flowlu goes even one step further. It is normal in the steel industry to be asked for estimates. Well, with Flowlu, you may not even send elegance estimates through email using the platform, but you can also convert these estimates into customizable invoices. This way, you can get them easily and faster directly on our platform. After all, all you need is to make the integration with your favorite payment gateway.

Central Storage Of Meetings, Documents, Emails, And Other Data

One of the reasons why some companies decide to start using a CRM system is that they are the perfect place to store their data. As you can imagine, Flowlu is no different.

With the Flowlu CRM system, you can not only collect data but you can organize and even store it. Since Flowlu is a cloud-based platform, you can access it from anywhere and with any device with an Internet connection.

One of the things that you may not know about CRM systems is that some allow you to store all the communication between your business and customers, prospects, suppliers, and stakeholders. No matter if you prefer to communicate by email or by phone, all your communications will be stored in Flowlu. But more than simply storing communication, you may also store important documents and even meetings.

Align Sales, Estimation, and Marketing

If we can point out just one reason why so many businesses file it would be the lack of cooperation and communication. If you think about it, the bigger your company is, the more difficult communication may be. However, it doesn't need to be this way. The truth is that you need to make sure that everyone working with you is on the same page. Everyone needs to know about the projects that are being completed, the related tasks, the deadlines, and anything else related to each project. All this information can be shared and displayed within Flowlu.

However, this is only the first step. You also want to make sure that your different teams communicate with each other. This is why Flowlu features a built-in online team chat. There is no longer the need to have everyone available to share a piece of information. Your employees only need to share it in this online chat. They may even use it to share files, updates, or even feedback.

Integration With Other Solutions

Even though using a CRM system like Flowlu is a tool that can help you grow your steel business, you may want to use all their tools at the same time. You may be used to using G Suite, for example. Or you may want to use PayPal as your payment gateway. With Flowlu, this can be easily done since our CRM allows you to make integrations with other solutions.

Summary

As you see, if you are seriously intended to grow your steel company, you should start using a CRM system like Flowlu right away. With this tool, you can be on top of your complete business no matter where you are. You can access it and get a complete overview of your business and get insights about what needs to be improved.