What Systems Do Real Estate Agents Use?

Abby Gilmore

Writer

17 July, 2023

8 min read

A real estate business can be very successful. However, if you take a quick look around, you'll see many failing. The truth is that the last few years haven't been easy for the industry. With the COVID-19 pandemic back in 2020, the year was quite different.

Even though all industries have suffered the effects of the pandemic, real estate, for obvious reasons, is still the most affected. For real estate agents, it’s vital to have personal and in-person connections with clients. Trying to adapt to a new reality, real estate agents started to use specific software for their activities.

The 4 Types of Software Real Estate Agents Need To Use

No matter if it’s just the beginning of your path as a real estate agent or you already have a huge database of clients and experience, some types of software are necessary for any business at any stage of its lifecycle.

Seller Systems

Well, you just booked an appointment with a seller. So, what do you need to do now?

The truth is that you have to do a lot of different things. But the most difficult part is keeping everything in mind. So, why should you rely on your memory when you can implement a system that makes sure that you follow all the steps you need and that you deliver a positive experience to your seller?

Primarily, we recommend that you start with checklists. Make sure that you write down every single step with all the details. This is very important because you don't want to leave anything out of your checklist. Some of the things that you should include on your checklist include:

• prepare a CMA
• Discover more about the neighborhood.
• Take a closer look at other offers on the market.
• get a good picture of how long they take to sell and what kinds of properties have been sold, among others.

Now that the path is clear, it's time to take some serious actions. This is the time when you have to come up with a good presentation. You may need some listing templates, email templates, or any other tools that can help you in the process.

At this point, you need to outline what happens as soon as you get the listing. From staging the property to taking all the necessary pictures, coming up with a good listing, and then promoting it. You should include all these steps on a different checklist.

Although you are probably wondering how much time this will all take you, the reality is that it will save you a lot of time. When you have these checklists ready, you will be using them over and over again. This is something that you do once, and you just need to repeat the process.

Buyer Systems

As you can easily understand, these systems are very similar to the ones we described above. All that you need to do is think about the entire process when you are dealing with a buyer, including all the steps in detail.

Keep in mind that before any consultation, you need to have as much information as you can on hand. This information includes:

• initial documents
• information about the local communities
• Pricing in this area
• urban infrastructure
• & many other things to consider.

You should come up with a list of all these things and not simply use your memory. You can even call it a "Buyer Package" if you want to. Notice that the main goal of this list is to make it concrete, and it should include all the details.

One of the things that you should forget about is alerting your buyers to new properties. Ultimately, you need to find a way that allows you to communicate with them quickly and easily. One of the best things you can do in this situation is to use a CRM system like Flowlu.

This cloud-based software allows you to collect and store all your data, but you can also use it to communicate with your clients and leads. In fact, it will be even better if you do so since you have access to all the information about the specific buyer.

Business Management Systems

When running your own real estate business, you should first think about proper management. You can just see yourself working at home and having all your paperwork spread out. Here are some primary concerns to focus on:

How your business is defined: Most real estate agents work as LLCs. Is this your case? Is your business legal? Do you work according to all laws?

Property accounting and expense monitoring: While we know that for most real estate business owners, this is a very tedious part of the business, you need to look at it carefully. The good news is that you can use Flowlu for these tasks. Ultimately, you can manage multiple to-dos at once with a CRM system for real estate.

Marketing campaigns management: When you don't keep track of your marketing, you'll only be spending money without even knowing if they’re working well or not. When you start a new campaign, you want to make sure that it is working as expected. If not, you should pause it and determine what needs to be changed. Flowlu can also give you a hand on this. You can check its reports and base your marketing campaigns on the data you collect from your clients and leads.

Revenue Generation Systems

From one day to the next, real estate agents were prevented from opening houses and having real-life communication because of the pandemic restrictions. To ensure that you’re ready for any surprise, it’s important to have more than just one single revenue stream. Knowing everything about revenue streams is extremely important, and keeping all sources in one place to analyze everything can be a salvation. Consider having at least four revenue streams: leads, advertising, referrals, current clients, and others.

Final Words

Even though many real estate agents fail, you don't have to be one of them. All it takes is a bit of organization and commitment. To help you run a successful real estate business, you should consider using a CRM system like Flowlu. You can try it for free, and you don't even need to add a credit card.