5 Best Simple CRM Software to Use in 2025
Customer Relationship Management, or CRM for short, is a tool that more and more businesses and companies are using. After all, they can be a tremendous help not only in building and nurturing relationships with your customers, but they can also help in sales and marketing. Overall speaking, such simple solutions help organizations become bigger and greater.
Even though a lot of companies are already using simple sales management software, others are still wondering which easy online software they should choose. After all, there are plenty of simple CRM systems out there. If you belong to this last group, make sure to keep reading to find out the simplest CRM for your business.
What Is a Simple CRM?
A simple client management system is software that helps businesses and companies store and organize not only information but also interactions and communications between customers, leads, and the company itself. This way, everyone in the company will know more about each customer and customers in general, which will allow you to deliver a more personalized experience. Besides, it will also increase loyalty and trust.
If your company still isn’t using a super straightforward CRM, you need to understand that there are different tools to choose from. You may choose one that just has a few features, while others have a wide range of functionalities, including customizable dashboards, unlimited contacts, sales and marketing features, chat, among many others. However, no matter if you choose one or the other, they keep it clear.
9 Benefits of a Simple CRM Tool
Many business owners who are already using an easy CRM in their company consider it the heart or center of the organization. After all, this tool is capable of centralizing all the data of your company and allowing your employees to use it when needed without wasting any time. All the information is at hand.
Some of the main benefits of using a CRM include:
- Delivering the best customer experience based on the data
- Improving customer segmentation to better deliver offerings
- Increasing customers' trust and loyalty by communicating regularly and in a personalized way
- Helping share data and, consequently, improving collaboration
- Streamlining sales and marketing processes using historical data
- Continuing to strengthen customer relationships without using more resources since you can use automated tasks
- Continually capturing and nurturing new leads
- Getting more insights about your company and multiple departments using reports and other data
- Maintaining your data securely and all in one place
Is a Simple Sales CRM Useful for Small Businesses?
If you’re a small business owner, you may be wondering if an easy-to-use CRM may be a good option for you or if it’s better to wait for your company to grow a bit more. Well, the truth is that even small companies can have a lot of advantages in using such software right from the start. After all, it can help you keep track of all the interactions between your customers and leads with your business and sales. This way, you can collect data that is very important to know more about your customers and help you determine how you can improve to serve them better.
The good news is that a user-friendly CRM doesn’t need to be expensive. In fact, you can find many that are accessible even to small businesses.
4 Features a Simple CRM Needs to Include
As you can easily understand, you don’t need all the features that a simple CRM may include. It depends on your company’s industry, size, and your own needs. However, there are some features that we believe should always be included in easy CRM software.
#1: Contact Management
All businesses need to find a way to manage both customer and lead contact details. And a simple CRM is perfect for doing so because, apart from the traditional data such as name, email, address, and phone number, it may add other details about each customer. For example, how many interactions the customer had with your company, how many times they bought from you, what they bought, among others.
#2: Notifications & Reminders
We all have a lot on our minds all the time—a lot of tasks and things that need to be done, delivered, and deadlines to meet. And let’s face it… it’s hard to keep up. Therefore, a great solution is to use automation whenever you can, and you can do so with a simple CRM tool. A good CRM system allows you to set reminders and notifications to ensure that you don’t need to worry about all those manual, repetitive tasks. This will give you time to focus on more important things.
#3: Collaboration & Communication
No matter if you’re thinking about the sales team, the marketing team, or the support team, all your teams need to work together toward the same goal—growing the business. However, this may be hard, especially for big companies, when there isn’t centralized data and a place where your employees can communicate directly, even if they are working remotely. With a light CRM, you can access multiple collaboration tools that allow you to talk, send feedback, share files, and more with other employees. But more than this, you can get a good idea about a customer's behavior and how to follow up with them in the best way.
#4: Monitor Sales Pipelines
A simple CRM system is much more than a customer relationship system. It can also help you improve your sales. After all, you can see how your team is handling processes and if there are any bottlenecks that you may have missed until now. You may then reorganize your teams and change your sales strategies accordingly.
How to Choose a Simple CRM Software
Even though there are many simple CRM tools on the market, finding a good one isn’t difficult at all. However, you need to pick the right one for you. Here are some factors you should take into consideration when choosing an easy CRM for your team:
#1: Ease of Use
There’s no question that you want to look for an easy-to-use CRM system. As you can imagine, they’re not all easy, and some are easier than others. So, when searching for a good CRM tool, make sure that you pick one that is user-friendly, intuitive, has an app, and comes with streamlined setup processes.
#2: Price
As you can imagine, there are CRMs at all price points. You just need to look for one that suits your needs. You’ll find one that comes with the right database size and the right number of users for your company.
#3: Customization
A CRM system is only as good as the customization it allows. You need to make sure that it can adapt to your needs and not the other way around. You don’t want to get lost in the menus or across the platform. Also, you shouldn’t need to be a tech person or have one in your organization to help you customize things.
#4: Integrations
You probably already use some tools that you want to keep using, and with the best CRM systems, that may be possible. For example, most integrate with Google Docs. Remember that some solutions offer API integrations as well.
#5: Customer Support
Whenever you have a problem, you want to make sure that there is always someone on the other end ready to help you overcome the issue. So, good customer support is crucial. Some CRM systems offer chat, email, and phone support, and others even operate 24 hours a day.
#6: Features
Ultimately, the more features the CRM includes, the better. However, you want to make sure that the one you pick has the features that are a must for your business, even if it doesn’t include all of them.
5 Best Simple CRM Tools in 2025
Now that you already know what a simple CRM is and what to look for, it’s time to discover the best provider in 2025, according to our research:
#1: Flowlu
Flowlu is a cloud-based simple CRM system that is especially tailored to help small businesses grow sales and deliver the best customer support possible. With an intuitive, easy-to-use, and user-friendly platform, you’ll be amazed at its simplicity and power working together.
If you decide to try out Flowlu, you’ll see how easy it will be for it to become the heart of your enterprise. With a lot of features, including lead management, email integration, sales automation, telephony, sales funnels, events, and more, you can expect to manage your entire business from this platform.
With Flowlu, it will be easy not only to get new leads but also to nurture them and convert them into paying customers. From using forms to communicating directly with customers via integrated email, chat, or other channels, you’ll be able to serve them better than ever. So, you may expect more loyalty in exchange.
One of the things we really like about Flowlu is the sales process automation. We don’t have to tell you that manual, repetitive tasks not only take a lot of time but are also prone to errors and mistakes. But this can finally be prevented when you’re using Flowlu. With this CRM, you can use user-friendly automation rules to send emails to leads, follow up on tasks, and create projects. And as you make changes, everyone will be able to see them live, in real time.
You’ll also like to know that Flowlu allows you to integrate with a wide range of apps to ensure that you have everything as you like and need. If you’re already used to using an app, why change it if it works well? Just integrate it with Flowlu.
When you’re running a business, it’s important to take the time to see how everything is going and how you can improve. This is why it’s so important to get regular reports about sales, for example. You may access sales conversion rates, analyze the efficiency of sales at each stage of the sales process, identify why you are losing sales in certain stages, and finally address these issues.
In terms of cost, you can try out Flowlu for free for 14 days without even adding a credit card. If you’re happy with it, you may then choose between four different paid plans, depending on your needs in terms of users and storage. Prices start at $39 for 8 users per month.
#2: HubSpot CRM
HubSpot is a very complete, simple CRM tool that helps you with the different departments of your company—from marketing to sales and even customer support. With this tool, you can keep track of your teams, campaigns, pipelines, contacts, email, and much more.
One of the best things about HubSpot is that it is an easy-to-use tool that is fully customizable. With an intuitive design, it will be easy to do what you want without getting lost. And notice that this isn’t easy to achieve since it integrates so many features and functionalities.
With HubSpot, you can also take advantage of workflow automation and integrations. Setting up a marketing campaign, for example, is incredibly easy. And you may keep track of it in a simple way as well.
If you want, you can try the free version of HubSpot to ensure that you like it and know what you’re getting. As your company grows, you’ll then need to upgrade to other paid plans, depending on your campaign and contact sizes.
Notice that with the free version, you won’t be able to access all the tools and features. For example, SEO and social campaigns are only available for paid members. However, you still have a way to try these as well if you sign up for the 14-day free trial of a paid plan.
If you have a small business, HubSpot may be a good option for you since it has a solid free plan. However, some features are missing that you may need as your business grows.
As for the pricing, you can get HubSpot for free forever and without a credit card. However, as we already mentioned, the features are a bit limited. You then have the option of a paid plan starting at $15 per month per user.
#3: Zoho CRM
Zoho is another popular, simple CRM system that can help you with all aspects of your company. Beyond managing customer relationships, it also allows you to increase your leads, keep track of your performance, deliver a personalized experience to your customers, access marketing tools, and much more—all from just one place.
One of the things we like about Zoho is that you have a wide variety of tools to engage with your customers. You can use traditional email, but you may also choose to communicate with them via chat, social media, phone, and other channels. Besides, you can also take advantage of Zia, Zoho’s AI assistant, which is always ready to help you automate tasks, take notes, and even assist with sales predictions.
With a user-friendly platform, Zoho allows you to integrate with multiple apps, including some of the most popular ones. Even though the dashboard and menus are easy to navigate, you may notice that Zoho can take some time to load on certain occasions.
Even though the company says that businesses of all sizes can use Zoho CRM, the truth is that small businesses may feel a bit overwhelmed with the number of features available—many of which they probably won’t need.
If you decide to try Zoho, you’ll want to take advantage of the onboarding tool to ensure that you can start using this software quickly. Besides, you’ll be glad to know that the company offers a great free plan that allows you to try it out and decide if it is a good option for your company.
It’s important to keep in mind that all features in Zoho are focused on sales. So, if your main goal is to increase sales, this simple CRM may be your best option. However, you won’t have access to any marketing or customer service features. If you want to use these, you’ll need to sign up for other Zoho services, such as Zoho Campaigns or Zoho Desk.
As for the pricing, Zoho has a free trial available, as we already mentioned. Pricing starts at $14 per user per month, with four different plans available.
#4: Pipedrive
Featuring a drag-and-drop interface, Pipedrive is fully customizable and highly intuitive. And if you’re a visual person, you’ll love the dashboard, which allows you to keep up with the team and deal progress at a glance.
You can use Pipedrive for leads and customers, but also for calendars, pipelines, deals, and more. However, we can say that it’s more focused on sales since it ensures that teams can close deals with leads quickly.
One of the things we really like about Pipedrive is that it integrates with many different apps, including Gmail, Zoom, Slack, and many more.
If you decide to try Pipedrive, you’ll love the fact that it’s incredibly simple and smooth to start using, even if you have no prior experience with such tools. You can expect to find a process based on forms to fill in all the information needed to start working.
If you’re always worried about safety and security, then Pipedrive is for you. While all simple CRMs in this article are safe and secure, this one is top-notch.
As for pricing, Pipedrive is not cheap. In fact, it’s one of the most expensive simple CRMs on this list, but it deserves to be here due to all its features. Besides, you’ll also need to pay extra for additional features. Even though the starting price is $14 per user per month, you’ll need to pay a lot more because of the add-ons.
#5: Freshsales
Freshsales is a simple CRM that is more focused on lead management and not so much on sales, unlike the previous two simple CRMs we mentioned. Featuring a simple and easy-to-use interface, Freshsales comes filled with dashboards, different message channels, and pipelines.
One of the things we like about Freshsales is that even though it is more focused on lead management, it still allows you to view work in different formats, including tables, lists, and Kanban. In addition, it already uses AI to provide the best insights and reports.
Freshsales was originally built to be a solution for small businesses, although larger companies can also use it. This is one of the reasons why you may find the interface and menus so easy to navigate and locate what you need.
If you decide to try Freshsales for quick testing of a specific functionality, feature, or its usability, you’ll enjoy it from day one. After all, getting started is incredibly easy since you’ll go through an extremely easy setup process with guidance. This includes tasks such as adding users, email connections, and importing data. Even if you have never used a CRM before, you won’t have any problems with Freshsales. It includes a huge list of ready-to-use dashboards—you just need to pick the best one for you.
As we already mentioned above, integrations are a very important part of a simple CRM, and Freshsales doesn’t disappoint. You can even integrate with Gmail during the setup process if you want.
Freshsales Suite already comes with marketing and sales functionalities ready to use. You can expect to see visual email builders, landing pages, automated sales notifications, contact lifecycle status, and even automatically assigned leads, among others.
As for pricing, you can try Freshsales for free and then choose a paid plan. Prices start at $9 per user per month.
How to Set Up a Simple CRM in Your Business
You already know that your business needs a CRM, and you are well aware of all its benefits and how it can be a good investment for your company. However, you want to make sure that you have everything ready to start using a simple CRM, or it may be a bit hard to adapt.
To ensure that you have everything in place to implement the simple CRM of your choice, just follow these steps:
Step #1: Identify Your Needs
The first thing you need to do is determine what you need a CRM to help you with. You may need it to track contacts, automate workflows, keep track of sales, or anything else.
Step #2: Choose the Right Simple CRM
We provided you with great options above. Just take a closer look at each one and decide which is the best simple CRM for you.
Step #3: Import Data
As soon as you have your simple CRM, it’s time to import your important data. This includes all documentation, workflows, leads, and customer information.
Step #4: Personalize Your CRM
Now it’s time to personalize and customize your CRM to your needs and preferences. Pick the best dashboard, workflow, and pipeline, explore the automation tools, and decide what you can do to improve processes and workflows.
Step #5: Train Your Team
Now that the simple CRM is ready, it’s time to train your team to use it. You want to make sure that everyone knows how to handle tasks inside the platform.
Step #6: Monitor & Optimize
The number one reason you need a simple CRM is to help you grow your business. So, you want to ensure that you monitor workflows and processes, check employee feedback and ROI, and identify any bottlenecks that may be preventing your business from growing. And, of course, make the necessary changes.
Bottom Line
A simple CRM is much more than just sales software. It is a tool that can easily become the center or heart of your enterprise or business.
With so many simple CRM software options on the market, we are certain that you’ll find the right one for your business. Hopefully, our list helped you, and you’ve already decided on the one you’ll try.
While the best simple CRM system for you depends on your business needs, Flowlu is usually the best option for businesses of all sizes and industries.
You can have CRMs that include all the features you need to run your business, such as Flowlu, which is perfect for both basic and pro users. But there are also five different types of CRM software: marketing CRM, contact management, sales management, lead management, and customer support.
Although this is a personal opinion, we believe that both should use a simple CRM system. After all, a simple CRM can help entrepreneurs and startups keep all their data organized and better understand their customers. This will allow them to improve their relationships with customers, increase loyalty, and enhance sales processes.
Flowlu pricing is based on a per-team model rather than per user. However, if you break it down:
- Free Plan – $0 for 2 users (Free forever).
- Team Plan – $49/month for 8 users → $6.13 per user.
- Business Plan – $99/month for 16 users → $6.19 per user.
- Professional Plan – $199/month for 25 users → $7.96 per user.
- Enterprise Plan – $329/month for unlimited users (Cost per user depends on team size).
If you choose annual billing, you get a discount, reducing the per-user cost.
Yes, you can add extra users by upgrading to a higher-tier plan or purchasing additional seats if needed.
Flowlu charges per team, not per user. Each plan includes a set number of users, so the cost is fixed unless you need extra users beyond the plan limits.
You’ll need to upgrade to the next plan level to accommodate more users. The Enterprise plan allows unlimited users, making it the best option for large teams. Visit Flowlu’s official pricing page for up-to-date details.
